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EN/JP

  • Tickets
  • About
    • Supported NPOs
    • Hall of Fame
    • How to Help
    • Our Crew
  • Blog
  • Past Editions
    • THTBC9 / 08.2026
    • THTBC8 / 04.2026
    • THTBC7 / 02.2026
    • THTBC6 / 12.2025
    • THTBC5 / 09.2025
    • THTBC4 / 04.2025
    • THTBC3 / 01.2025
    • THTBC2 / 08.2024
    • THTBC1 / 04.2024

EN/JP

Too Hot To Be Cool
  • Tickets
  • About
    • Supported NPOs
    • Hall of Fame
    • How to Help
    • Our Crew
  • Blog
  • Past Editions
    • THTBC9 / 08.2026
    • THTBC8 / 04.2026
    • THTBC7 / 02.2026
    • THTBC6 / 12.2025
    • THTBC5 / 09.2025
    • THTBC4 / 04.2025
    • THTBC3 / 01.2025
    • THTBC2 / 08.2024
    • THTBC1 / 04.2024
Too Hot To Be Cool

How to Help

Too Hot to Be Cool runs on people showing up in all kinds of ways. Find yourself below. Our team is very small, so even the small stuff helps us a lot!

If you’re already coming to our shows

  • Level 1: Buy your ticket early. Our goal is always to sell 100% of our tickets, for a bigger donation. As long as one ticket is not sold, we’re spending time and energy to sell it. Buying six weeks in advance helps far more than two days before the show.
  • Level 2: Post about it, before (“I’m going, you coming?”) and after (“That was great, let’s do it again”), tagging us.
  • Level 3: Bring friends. Word of mouth is our best form of promotion. Our event capacity is usually no more than 200. If just 25 people each bring 3 more friends, that’s 50% of ticket sales goal achieved!

If you’re on social media

We have zero budget for PR. All our promotion, relying essentially on social media and word-of-mouth, is made of DIY volunteer-run efforts. This takes a lot of time, but avoids that we take money from our donations to give it to Mark Zuckerberg.

  • Level 1: Follow us, and invite your friends to do the same. We’re on Instagram, Facebook and LinkedIn.
  • Level 2: Like, comment, share our posts and stories when you see them. Let’s beat the algorithms together. We post regularly – updates about next events, photos of past editions, and a bit of sustainability awareness things here and there.
  • Level 3: Send DMs about us to people who might care, or tag them in comments on our posts. Friends into rock music, climate-minded folks, NPOs, music communities, local accounts with an audience of their own…
  • Level 4: If you’re good at video making, shoot and edit short videos of our events. We have several excellent photographers working with us, but no one for videos yet. Want to help on this? Get in touch by email or Instagram for more information.

If you’re involved in a climate or music community/NPO

We share the same values as climate and sustainability NPOs, local community-based music events, and similar groups. We’re always happy to explore collaborations!

  • Level 1: Share our events with your own members or community
  • Level 2: Connect us with whoever handles partnerships on your end, so we can find ways to support each other’s causes and events

Want to team up? Get in touch by email or Instagram.

If you work for a cool company

We’re looking for sponsors who care about the same things we do: a more sustainable and fair society, in which we can have fun at local community events. If that sounds like where you work, here’s how to help us, while associating your brand with Japan’s only rock-for-climate event series (as far as we know):

  • Level 1: Introduce us to whoever handles sponsorships, marketing, or CSR at your company
  • Level 2: If you’re the one holding the purse strings at your company, become a sponsor

Want to help on this? Get in touch by email or Instagram.

Too Hot to Be Cool is a volunteer-run rock event series in Tokyo, raising funds for youth-led climate NPOs in Southeast Asia.
Too Hot to Be Cool は東京発、ボランティアで運営するロックイベントシリーズ。東南アジアで活動するユース主導の気候NPOに寄付を届けています。

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Copyright: © Too Hot to Be Cool 2024-2026 / Website design: Stéfan / Photos: Yoshiki, Stefania, Emma, Marie, Cameron / Commercial Disclosure